考虑重复购买因素的品牌竞争对新产品扩散的影响研究——基于小世界网络的仿真环境

在对品牌竞争影响要素分析的基础上，考虑重复购买在新产品扩散过程中的调节效应，构建以消费者微观采纳机制为核心的新产品扩散的阈值模型，在小世界网络仿真情境下，运用多智能仿真方法对品牌竞争与新产品扩散之间的影响关系进行分析，研究结果表明：转换成本对新产品扩散的速度和深度的影响存在一定的"条件区域"，在该区域之外两者不存在显著的影响关系；进入时间与两种竞争性品牌的扩散速度存在一致的负向的影响关系，而对两种竞争性品牌的扩散深度的影响方向则相反；在此过程中，重复购买系数起着一定的调节效应，会在一定程度上放大或缩小转换成本及进入时间对新产品扩散的影响效应。通过本文的研究，不仅可以进一步丰富和完善竞争性产品创新扩散的相关理论，也可以为企业的新产品推广实践提供决策支持。     

Queering Canadian Social Work Accreditation standards and procedures: a content analysis

ABSTRACT

This paper reviews and critically analyzes the Canadian Association for Social Work Education—Association Canadienne Pour La Formation En Travail Social’s (CASWE-ACFTS’) Accreditation Standards and Procedures from a Sexual Orientation Gender Identity and Expression (SOGIESC) lens to examine how such are addressed in relevant documents. The CASWE-ACFTS Queer Caucus undertook a lead role in examining ‘diversity’ in the documents as it serves as an umbrella term for SOGIESC and other intersecting positionalities. This paper iterates an initial response in the CASWE-ACFTS Queer Caucus’ ongoing consultation with the CASWE-ACFTS’s Education Policy Committee’s work on Education Policy and Accreditation Standards 2019 (EPAS2019). The content analysis of the documents reveals that SOGIESC issues are not adequately addressed and this has implications for undergraduate and graduate social work curricula in Canada. The authors provide recommendations that address the integration of SOGIESC in CASWE-ACFTS’s Accreditation Standards and Procedures documents.     

The roles of supply network centralities in firm performance and the moderating effects of reputation and export-orientation

Abstract

This study explores how supply network degree, closeness, and betweenness centralities affect firm performance, and the moderating effects of organizational reputation (measured by PageRank centrality) and export-orientation. The supply chain relationship empirical data are drawn from manufacturing and manufacturing service companies in Hong Kong, China. Social network analysis and moderated regression analysis were adopted to test the hypotheses for a sample of 814 focal firms with 3086 supply chain ties. The results indicate that in-degree and closeness centralities improve firm performance. Reputation is found to positively moderate the relationship between closeness and sales performance, but negatively moderates the relationship between betweenness and sales performance. Export-orientation has no effect on relationships. This study contributes to the literature by providing additional empirical evidence on the role of supply network position in firm performance. It also introduces PageRank centrality as a new measure of organizational reputation in a supply network.     

Staff Reactions Toward Lesbian,Gay, or Bisexual (LGB) People Living in Residential Aged Care Facilities (RACFs) Who Actively Disclose Their Sexual Orientation

Fifty-three staff members currently working in residential aged care facilities located in Barcelona, Spain, were asked about the way they would react if a resident told them that he or she felt sexually attracted and had maintained sexual relationships with another resident of the same gender. Acceptance of non-heterosexual sexual orientation was a frequent answer, and around one in four professionals stated that they would try helping the resident in question, by offering a private space or giving some emotional support. However, some reactions were not consistent with a respectful approach toward sexual diversity, as, for instance, informing the resident’s family or advising the resident to keep his or her sexual orientation hidden. We highlight the importance of developing formal policies and offering formal training to staff in order to address the specific needs of older LGB people living in RACFs.     

论反垄断私人诉讼原告资格的二元化

我国当前民事诉讼立法对适格原告的要求过于严格,无法契合反垄断私人诉讼的特殊需求,导致此类纠纷中私人利益和公共利益得不到有效的司法救济。借鉴域外经验,结合自身国情,构建我国反垄断私人诉讼原告资格制度至关重要。私人提起反垄断诉讼因其利益指向的不同有着反垄断私人诉讼之“公益诉讼”和“私益诉讼”的分化。在起诉者利益指向分化下,二者面临着截然不同的困境和需求,由此在原告资格的确立上也应有所差异,即反垄断私人诉讼适格原告二元化。     

中国员工企业伦理态度调查及分析

随着中国市场经济的发展,各种企业丑闻的频发引起业界广泛关注,公司治理越来越受到重视。已有的研究表明,员工企业伦理态度关乎员工承诺度和企业竞争力。本文依据个人层次研究理论,采用实证分析方法,选择国内6家企业的员工为调研对象,沿用国外企业伦理个体层次研究中广泛使用的量表"Attitude Towards Business Ethics Questionnaire"(ATBEQ)即企业伦理态度量表,考察当代中国企业员工对企业伦理态度的看法;另外,也分析了不同的工作年限,性别,学历,户口等因素下的企业员工伦理态度差异。调查结果显示:中国员工的企业伦理观存在困惑;大部分中国员工有企业利益相关者意识;教育对企业员工伦理态度存在显著影响。     

农产品品牌传播关键节点研究--基于青岛市农产品品牌触点管理的调研

褚橙、柳桃等品牌农产品的高调走红，吸引更多目光聚焦在农业这块“品牌荒地”，重新审视农产品品牌与消费者个性沟通体系的构建。基于品牌触点管理理论，结合青岛市农产品品牌触点管理的调研数据，文章指出产品、渠道、体验、品牌活动等触点是农产品品牌与消费者关系建立的关键点，是影响农产品品牌传播效果的重要元素。农产品品牌可强化产品整体概念，规范产品包装体系；甄选渠道，加大终端管理；深耕消费者体验，“定制”个性营销，以此提升品牌传播绩效。